If you’re the parent of a middle or high school student, you’ve probably heard of college counselors, coaches, or consultants, but what exactly do they do, and how are they different from the school counselors your child already has access to?

Let’s break it down.

Every student is different. Every family is different. And every college journey looks a little different, too. That’s why there’s no perfect one-size-fits-all answer, but there are some helpful guidelines to keep in mind based on your child’s grade level, goals, and the kind of support you’re looking for

Paying for college isn’t just about filling out forms, it’s about planning, communication, and clarity. The earlier your family starts the conversation, the more empowered your student will be to make informed, thoughtful choices.